Shana Sadeghi-Ray is a multimedia artist based in Brooklyn. Her work spans across various mediums from graphics to physical installations and exists within both commercial and personal contexts.

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Information

On Practices is an editorial platform for dialogue on building and maintaining creative practices. Each round features ten interviews from ten people to provide stories and insights for establishing a practice in these confusing times. A project by 56.

View round one here ↗

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OP

What does it mean to make work for yourself first?

XX

I make work I would personally want to see in the world, or items I would want to wear myself. This question can tie in with my last response. Things will always be trendy or cool, and it's easy to pick up on that and make work that follows those guidelines, but to me it is boring. I like to see peoples unique take on art and reflect their individuality. Artists have the freedom to create something that has never existed, so why take the easy road.

OP

What do you think the trend in recent fashion-house rebrands say about the current state of cultural production?

XX

This is interesting to see. All capital letters, it appears these designer labels have lost their uniqueness and flair. They see where the money and trends are and they’re targeting that audience.

OP

What's the relationship between your work and your identity?

XX

They are connected if intentional or not. That is why I value new experiences whether they are good or bad. It all adds to the subconscious mind which influences the things I choose to create.